Recently found a collection of over 500 35mm projector slides, taken by a design firm to showcase old packaging and promotional designs to customers. Most of the slides are undated but the ones that are range from the early 70s to 1980. I've had a glance through them and some of the more notable designs the lot included are:>Packaging for One A Day multivitamins, Kool-Aid, Michelob, Borden, VO5 shampoo, ThermoServ, Morton salt>Multiple unused branding/logo redesigns for SeaPak>Marketing presentation for Borg Warner>Complete unused rebrand for Speedy Auto Service (apparently to Speedy Muffler King)>Print advertising promoting Wisconson cheese >Miscellaneous other packaging, logo, and advertising designs A lot of it is very stylized, very 70s stuff. If anyone's interested in seeing some of it let me know, I don't have a scanner yet but I've been taking photos through a slide viewer for the moment. Pic related is just a random slide from the lot
>>434284post morthred soundtrack: https://www.youtube.com/watch?v=vDkHR80rNtw
Alright, starting off with something I find pretty interesting. Bunch of logo redesign concepts for SeaPak. Don't believe any of these have seen the light of day until now
Apologies for the subpar image quality by the way, I'm essentially pointing an iPhone camera directly at a projector bulb.
Couple designs for some sort of awareness campaign. Awareness of what? No clue.
Cool thread, OP. Thanks for sharing.
Logo for Aura, apparently some sort of wine distribution service
>>434289>>434301these are great
>>434284These are pretty cool. Keep posting more please.
>>434284I would like to know more
Logopedia would love these.
I wish I could go back in time and btfo these designers.
these are fantastix
>>434327i fucking love this oneOP should get a film scanner and reupload these
Digitalize it and post it on archive.org
>>434284very interestinggive some thought to what happens with this stuff
>>434284You have my interest slide anon. There are scanner beds meant for slides if you get the opportunity. Though the retro presentation is a feature not a defect.Slidescan's a smartphone app that might streamline things for you. https://photomyne.com/get-photomyneThanks again for taking the time to share these and consider this internet stranger subscribed to your newsletter!
>>434284this might just be the best thread on 4chan in the past 5 years.
>>434284anon pls digitise these, I'll pay
>>434327how has this classic design sensibility died?
>>436965died??we are in a time where any other design epoche coexists (just as this one).the mathematical average is not this particular one anymore. correct.but this having died? incorrect.many of the logos you see here are very contemporary actually. google logo almost fits into this list (if you strip it of the many colors).And I have seen many hipster businesses using the principles similar to the one you highlighted.I do understand the sense of melancholia you feel.I also prefer the design over many current competitors.I also don't really get what you are crying about...
>>437300That example's particular layout style with a bold, simple tag line in plain text and tons of unused space was one of a gazillion variations on the VW print ad concept that turned that industry on its ear beginning in the late 50's. It began as something of a poke in the eye towards the rigid conventions of the day about what ads like that "should" look and read like, was wildly successful and embraced by consumers as hip and irreverent and perfectly in tune with the product ...but after everyonecand their dog jumped on that bandwagon that look eventually became the very thing it was originally an antidote to: a formulaic convention that was literally everywhere by the mid 70's. Its still around and as you say still used to convey a "hip" sensibility...but the novel aspect of it is long gone and its vibe is more of a retro/nostalgia hip than a fresh and forward thinking hip, and elicits a sense of reverence rather than irreverence."Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all aspects of the automobile.Taken as a sign of the campaign's runaway success, research by the Starch Company showed that these Volkswagen advertisements had higher reader scores than editorial pieces in many publications, noting that Volkswagen advertisements often didn't even include a slogan and had a very subdued logo. (Krone didn't believe in logos, and there is some evidence that their inclusion followed a disagreement with the client.) " https://www.vintag.es/2017/03/23-remarkable-volkswagen-ads-of-1960s.html?m=1
>>437304Polaroid copied that VW ad format in a huge way.Leaf through any major magazine from the mid 60s- mid 80s and you'll see clones like that everywhere.
>>437304interesting. enjoyed that read!thank you!
>>437307Apple also copied that look in print ads from the beginning for the "hip" factor, and still does
>>437310Nike is another...they use a more aggressive tone and ALL CAPS headlines to match, but it's the same idea, and it's not for nothing that retro/nostalgia and a reverent customer base is a big part of their marketing strategy.