>"unified branding">that'll be 50,000$
so people stop posting this image
>>398177should have returned to their roots
>>398181oi, 's that the guy from the royal fucking kitchen? he has a youtube channel now or somethin'. the rightmost chap.
>>398177it was too on the nose, people were getting wise to dying in their sins having beguiled by the serpent throughout their lives
how the fuck did google let this happen, this is so fucking awful
>>398252not to mention the different thickness in lines and the lack of balanced negative space
>>398177the old one actually related back to the concept of mail and sending letters. this new one is just a fucking 'M'. A couple of decades from now, when the old logo has been forgotten, you can have the unfathomable horror of seeing some young kid not realise the connection between Gmail and regular-ass mail.
>>398252That has always been the case with Google. Their older pictograms couldn't be used as logos because they're essentially not logos, but icons with no consistency. Look into Microsoft's Fluid Design System how they've redone the all the Office icons. But then again, Google was never at the forefront of design, only as an afterthought.
>>398252they're done bad on purpose, there can't be any other reason
>>398262Just gonna ignore that diversity hire elephant in the room? Google employees cheared at a meeting where a manager said they were replacing straight white and asian men with more diversity and women. One example of their superior hiring strategy which is to find the most weird weirdos possible instead of the most qualified is that google employee who delivered a speech for Google employees where they mentioned how they identified sexually as a purple dragon and a grand building.
>>398262I've actually worked with Google on projects in the past and witnessed more levels of micro-managing bureaucracy than I thought was imaginable. I can say with confidence that the revamp was the result of higher-ups who think that they know better than any graphic design team and just force their vision through harassment and pulling rank.
>>398290sounds like an absolute shithole, I think any icons would look like that with that level of hassling
>>398254It still resembles an envelope though just without shading
>>398290It doesn't matter how many dumb corporate adults flood and poison Google with poor decisions and corporate cancer, they will never have to fear any competition. The default search engine that's in everybody's minds is Google, and they have YouTube, which is a natural monopoly for video sharing.https://www.bitchute.com/video/QPCVGr76VME/
>>398179How much do people actually charge for shit like that? Like Patreon's awful redesigned logo.
>>398395About 75k is the rule of thumb for rebranding of big brands. But it can be much much more (like Pepsi's US$1 million logo paid in 2008) or less, depending on the public, impact, size of team, what kind of research, focus groups, etc.Google probably made it inhouse, by the way, but it would cost a lot more than 75k if they hired and agency
previous one looks to much like a masonic pouch or whatever that thing ismust be an wide ranging effort to remove all satanic symbolism from their products
>>398194no rightmost chap is Claude Marcuse
>>398290As far as>my uncle works at Nintendostories go, this is actually really plausible
>>398252The worst thing about this is the brand wide smear from a functionality standpoint. Every icon looks like the others at first glance. Each app used to have its own color and was immediately recognizable, now it’s all just a rainbow schmoz
lmao google going the route of LBRY with a crappy logo
Protonmail is much better.
>>398283I was going to say that
>>398435The Instagram one made sense since it was a move to a minimalistic logo.
>the blind black gay trans woman amputee presets her idea>everyone else drops out, because they are not diverse enough to compete.
>>398177"Divershitty is our strength." - random fat violent dyke
>>398435Apple seems to be done with that shit, their new iOS 14 logos are more conservative
>>398593I mean icons
>>398427>stories go, this is actually really plausiblemake's sense. Google being the absolute monolith that it is, I'm sure at least one anon has worked with them in some capacity
i like the new designs
Kids like and respond to it more
They are alot more on brand, I still personally hate them but I see why they have done it
>>398685would have been better if they had just used one or two alphabet colors per logo instead of the whole rainbow. still on brand, but not as much of a clusterfuck to navigate. gmail could have just been red, calendar could have been blue, etc.
>>398666yeah but kids are also retarded
>>398428agree, I just want to pull up fucking maps.
>>398435We're at the point when the new Siri logo is an acutal good design choice, because it sets itself apart from all this "kindergarten minimalist" aesthetic
>>398252If you think grapic design is about being pixel perfect you are in the wrong fucking business. Read a book on design, or take a course, or gtfo.That said, their branding is absolute shit, but not because their lines are different thickness...
>>398290Apple had John Ive for hardware design. Does google have any recognized design visionary?
>>398435Is it normal my eyes hurt when i look at that shit?
>not using the superior mail service with the sleek design
I have trouble finding the apps with these icons fuck these
What they did to the Google Keep logo is absolutely disgusting, as if the rest of the changes weren't bad enough.
>>398177The same reason you see products constantly launched and shut down: to get promoted at Google, you have to "demonstrate impact." So you have people do all manor of idiotic public facing launches which they'll go on to cite and play up in their promo packet.
their design team
>>399145Minimalism is taking google faster than China is taking over the world lmao
why do they all look so depressed
>>399227was meant to be for >>399219
>>399227Their team lack BIPOCs of color and non-binary people
>>399227No significant others, children, or future.
>>399219Hopefully they got fired after this.
>>398252Why the fuck the should be the same height, retard? Jfc this is the worst board on 4chan, I swear
>>398177zoomers don't know what a post card is because they've never sent a letter and all their bills are done on their phone. So the logo is now more an M for mail and less of an envelope.
>>399352No, we're not fucking vegetables. An envelope isn't a fucking bank teller. We use EFT. It's far more efficient. You don't even know what that is.
>>399353Case and point.
>>398604Closest I got was delivering snacks and candy in Google's office in Paris.It was always a weird surreal experience like feeding mutant cattle in a kindergarten setting.I also did coffee machine maintenance for investment bankers and high-security clearance defense labs.My curriculum vitae is pretty crazy lol.
>>398252>be graphic designer>want to make big money fast>call up a friend at Google and have them make a presentation about "brand unity" or something like that>they don't really understand but the buzzwords sound nice so they approve it>throw together something simple and cheap in an afternoon, regardless of how good it looks>profit
>>398395God don't remind me
Google's new style is shite simple styles are being burrowed into the ground from overuse
These are better.
>>398290why I work mostly freelance - cannot stand people who think they know better just because they have a fat salary, a high up position in the company and don't even have half the design sensibility as a fresh graduate.
>>398177so here's my problem with google overall.when you get gmail it dos not tell you that you sing up for a whole list of other services like.google mapsyoutubegoogle photos google hangouts, and much more.why, just why fucking to this this is so stupid you just want to sing up for gmail and instead you get a whole list of services that you probobly will never use. and dont start me on their invasion of privacy oh boy.
>>399653those are quite nice, yes. Icons should express difference rather than similarity. These do a good job distilling the form down to essential differences.
>>399976well yasee, you didnt sign up for gmail, you signed up for a google account.
>>399354>case and pointkek. millenials are just honorary zoomers.
I think its just about being on the trend to appease trendy californians and/or infantilize society.
>>399653Yes. Yes they are
>>399027>>399145Google prioritizes neither aesthetics nor usability. People just think they're good because they are a popular and powerful company.
>>399038I unironically use this and it's quite nice.
couldnt tell you but the new one is pure ass and makes me want to die the old one was fine
I’m so sick of this rainbow shit. I can’t tell anything apart. Not to mention they change up their UI’s and logos so goddamn often I can barely keep up. It’s not just google either. Everybody’s doing this shit.
>>399965Which secret society does the ifunny logo represent?
>>398435I have absolutely no idea what any of the ones I don't currently use do, and it even took me a moment to recognize the Slack logo.
>>399976i'm still mad that I can't access my old youtube account anymore because it was never tied to a gmail account
>>398252>crashing design standards >with no survivors
>>398252You're retarded. This is balanced design
>>399145lmao you're ridiculous>>399653Your provide solution is quite a nice one
>>399653Who made these?
>>398177>whybecause retarded globohomo
I hate this new design its gay
>>398252This is so fugly.
>>399653gosh breah this is sexy.how long did these take
>>398252>this is so fucking awful
>>398181>>398248Why is everyone wearing fanny pack aprons?
Fucking jews have no creativity lol
>>399027I have no trouble at all telling exactly what these are, but I have trillions and trillions of IQ points. Unfortunately google has designed these logos for people like me, leaving the rest of you behind
>>402420That's not true, they'll invent a hundred ways you can lose money. But they suck at art
>>3982524D chess: Google intentionally made it shit
>>400549CRAB PEOPLECRAB PEOPLE
>>398252EEEEEEEEEEUUUUGGGH why did you have to make this you asshole