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>>367990
my first guess is that they are seen as tacky, outdated and cheesy, as opposed to modern, abstract and classy sort of design.
second, kinda related, they've been kinda overdone before the 60s, and still remain a staple of cheap, shitty design, giving it a bad rep.
and third, they have become kinda associated with children—see every cereal out there.
>>
Come on McDonalds, you can do better than this
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>>367990
mascots are now real people
clown world made it possible
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>>367990
too narrow and childish. when little boys become big boys they start thinking incomprehensibility is cool and deeper than plain language. so you start getting abstracted logos
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>>367992
McDonald's were fools to implement that. It's like no one took a step back to think about how off-putting it looks.
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>>367991
Essentially agreed. Also not currently the sort of "light-hearted" social climate most mascots would be suitable for.
>>
Because furfags want to fuck them
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>>368013
desu that seems more of an argument for mascots than against

>be me, furry
>see cereal box with qt tiger
>intense cumming everywhere

I'm buying that cereal
>>
>>368039
>>368013
This is true. Furries have bought things solely from seeing animal mascots on the cover. And the fact they make porn of about any character they like is essentially free advertising.
>>
>>367990
Lol have you been to japan recently?
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>>367990
Social media and modern television sort of rendered them unnecessary for brand awareness retention.
If say, Moon Pie has a weird, compelling Twitter account, why would you need a cartoon man in the moon to remind people that these snack cakes exist?

Nowadays, you don’t need a mascot to create warm fuzzies. You got creeps on YouTube using their charisma.
>>
>>368087
That said, I’d say there’s plenty of mascots still thriving- it’s just on a local-level for things like plumbing service contractors or grocery stores.
>>
>>368043
Japan has a weird attachment to mascots. I remember reading somewhere (sorry, it was years ago so I can’t cite my source) that it has a lot to do with the lingering national psyche scarring from WWII, and the feeling of “well fuck- people got melted into shadows on the pavement- I’d rather enjoy this sentient egg with a depressed opinion than be reminded of the terrifying excesses of destruction.”

(Of course, this could be BS, but it’s certainly a compelling theory)
>>
>>367992
They did do better- McDonaldland has a dense mythology to it, compelling characters, and really strange puppetry. Blame targeted marketing ratcheted to 11, and the general awareness of better nutrition.

But as much as I hate this box character, it’s doing it’s job to keep us thinking about McDonalds and their delicious, mouth-watering hamburgers, even indirectly, and the fact you and I are clearly not the target demographic for this. I’d be curious to see how the 3 to 9 age range thinks of this abomination.
>>
>>368040
Didn't they have to shut down tony the tigers and another mascots twitter account because furshitters could not stop themselves from spamming it with porn?
Some great advertising there.
>>
>>367990
They're still around, but less cartoon characters, as opposed to things like Flo for Progressive, or that dumb lizard for Geico.
Mostly, they're shot down because they're expensive to get an agency to design and deploy. Agencies drool at the potential billing over something like that - many hours of trademark search, copyright research, test marketing, etc.
In my experience, half of executives love the idea, the other half think they're corny, ineffective, and a waste of money. I've seen mascots get suggested, and shot down instantly.
Depends on the market, too - toys, anything kid related, you NEED a mascot. Adult products, not so much, but they do pop up.
Mostly it's $$$.



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